A release of emotions. An expression of self. A way to celebrate together as one.
Dance has the capacity to capture the beat of a generation.
By partnering together with world-renowned choreographer Sherrie Silver, Chivas Regal has risen to exhilarating new heights. Creating a routine that embodies Chivas XV, Sherrie’s powerful choreography intertwines with AI technology for a truly extravagant and opulent celebration. As the dance itself builds and evolves, so does a stream of golden energy that in turn, empowers the dancers themselves.
Dance is the ultimate expression of celebration – and Chivas XV is the ultimate drink to toast with.
SHERRIE SILVER
The mastermind behind Childish Gambino’s award-winning This Is America routine, Sherrie Silver is a force to be reckoned with. Her career began by uploading home-videos to YouTube of her routines and now, she’s a highly sought-after choreographer and works with many big names in the industry.
Forever honouring her Rwandan roots, Sherrie’s goal is to spread African culture through the art of dance. She is also passionate about providing the younger generation with more opportunities, inspiring them to dream bigger. Sherrie’s many initiatives all work together to help achieve this goal.
Echoing the Chivas Regal motto, Sherrie’s ambition is to always elevate those around her.
“I LOVE MY DAY ONES. I’M ALL ABOUT BRINGING THEM INTO MY JOURNEY AND GIVING THEM OPPORTUNITIES. I SHARE MY SUCCESS.”
SHERRIE SILVER
CHIVAS XV
Chivas XV is made for celebration. Selectively finishing* our 15-year-old blend in French oak casks results in an opulent whisky that’s smooth and velvety, featuring orchard fruit and caramel toffee notes. Pair Chivas XV with champagne for an extravagant cocktail that’s set to elevate your night.
*A portion of this blended Scotch whisky is finished in French oak casks
SALATIEL
Music is the beating heart of dance. To soundtrack Sherrie’s incredible routine, we recruited singer, songwriter, rapper and producer Salatiel.
Having previously worked with the likes of Beyoncé and Pharrell, Salatiel has risen to the top of the afrobeats genre in Cameroon. Filled with electric energy, Salatiel’s talent ensured the soundtrack and routine perfectly synced together.
“I LIKE TO BREAK BOUNDARIES; DO THINGS PEOPLE DON’T EXPECT. IT’S NOT JUST ABOUT THE FINAL DANCE, BUT THE CREATIVITY AND IDEAS BEHIND IT.”
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