AUSTRALIA
NEW REGALS

I RISE, WE RISE: AUSTRALIA

Our Australian New Regals are challenging perceptions of what success looks like, with hustle-led ambition and an unapologetic drive. Through stories of progress, success, and the power of community, meet the pioneers of the new cultural shift:
Flex Mami and Hooligan Hefs.

By staying true to themselves and their communities, they have elevated not only their own careers but have brought a new generation along with them.

They’re part of a generation that has driven the biggest shift across the cultural landscape. From fashion to design, music to art – and everywhere in between – this era, the power is up for grabs.

FLEX MAMI

Ghanaian-Australian Lillian Ahenkan – AKA Flex Mami – is a multidisciplinary creative who’s passionate about bringing conversations surrounding identity, intersectionality and mental health to mainstream environments. She aims to ensure everyone has the necessary tools and agency to glow up and be their best self, whatever that looks like for them.

THE FLEX 75

Learn how to make The Flex 75:

30ml Chivas XV
20ml Lemon Juice
20ml Sugar Syrup

Shake with ice & pour into a champagne flute.

Top with Champagne & garnish with a Cherry.

DISCOVER CHIVAS XV

HOOLIGAN HEFS

Since his monumental breakthrough in 2019, Western-Sydney ARIA-nominated emcee Hooligan Hefs has been redefining home-grown hip-hop with his street-ready anthems, trademarked with his own unapologetic flair and uniquely brazen style.