Chivas Regal Becomes Official Whisky Partner for Arsenal FC

Chiavs Regal Becomes The First Official Whisky Partner for Arsenal FC

Chivas Regal and iconic global football club, Arsenal, have just announced a new multi-year partnership, emphasizing their commitment to championing community, progressing culture, and celebrating collective success – becoming the club’s first Official Whisky Partner ahead of the 2024/25 season, supporting Arsenal’s men’s and women’s teams.

The partnership will celebrate both brands’ shared ambition for success and commitment to their communities around the world. It will take supporters behind the scenes through exclusive content and global live experiences featuring men’s and women’s first team players, celebrity supporters, creators, and club legends.

Chivas is also set to elevate the matchday experience for supporters at Emirates Stadium by launching a new Chivas Regal bar within Dial Square. The bar will tap into football culture with a curated selection of classic, and exclusive to the Emirates, Chivas Highball serves.

This partnership isn’t just about whisky – It’s about giving our fans a special way to connect with the game they love and be part of the Arsenal legacy.

Evane Chenuet

A Series of Watch Parties in Lagos, Abuja and Port-Harcourt

To kick off the partnership in style and in a bold display of its passion for football, Chivas Regal will host a series of captivating watch parties for Arsenal matches in Nigeria, providing fans with an unparalleled blend of football thrill and premium whisky delight.

Club fans and football enthusiasts alike will have the chance to participate in live games and social media contests, where they can win exclusive prizes from the brand.

Participants can also savour their favourite Chivas Regal whisky while experiencing the exhilarating atmosphere of the beautiful game.

REGAL FC : CHAMPIONING FOOTBALL CULUTRE

Football has been an integral part of the Chivas Regal story since 2018, and today it showcases an unwavering support for the beautiful game, and the community who come together to make it what it is.

From club partnerships spanning major league and grassroots level, to global high-energy events crossing continents and uniting footballers, content creators, talent, and fans in unforgettable experiences.

In 2021, Chivas launched its innovative ‘Regal FC’ digital platform which gives fans exclusive, behind-the-scenes content from some of the biggest names in football – from players and presenters to DJs and designers.

Chivas’ dedication to football has not only raised the game but also fostered a vibrant, global community of passionate fans.